1 | The Project

Design two integrated digital catalogs for Duluth Pack, showcasing the brand’s craftsmanship, heritage, and premium outdoor products.

1. American Leather Bison Collection: 52-page premium catalog focused on Duluth Pack’s highest-end collection, emphasizing craftsmanship, materials, durability, and the rugged character of the brand.
2. Summer Collection: 48-page seasonal catalog designed to highlight summer essentials and inspire customers through product-focused storytelling and lifestyle imagery.

2 | The Strategy

The goal was to connect customers to the feeling of owning a Duluth Pack: a life rooted in history, quality, craftsmanship, and adventure. Intentional hierarchy, imagery, and editorial layouts to create a cohesive customer experience. The Bison catalog positioned the collection as premium and refined, dedicating full spreads to individual products, while the Summer catalog brought a more energetic, seasonal perspective. Every decision was made to elevate the brand and make the quality of the product impossible to overlook.

3 | The Impact

The catalogs elevated Duluth Pack’s brand presentation into a premium, editorial-style sales experience, strengthening how customers connected with the brand’s craftsmanship, quality, and collections. The result was designed to build desire, drive sales.